Tracking clicks

[Cormac]

Howdi,
Is there any way to track clicks from a html newsletter using something like google analytics? Can code such as - onclick="javascript:urchinTracker('logo');" - be added to URLS within the newsletter?

I know you can't directly add JS to newsletters but can a system be hacked together to cater for click tracking (for free)?

 

[mneylon]

If you add Javascript to newsletters it won't get past a lot of corporate filters.

If you want to track clicks I'd recommend using something like Group Metrics:
http://www.group-metrics.com

 

[louie]

Doesn't phpmail have an email tracking system build-in now?

 

[Oceanwaver]

Cormac have you looked at Newsweaver or IMN Inc (in the US)? Their email marketing has superb, reliable tracking - phpmail etc get blocked by the majority of the major filters.

 

[TheMenace]

I don't know what kind of detail you need but wouldn't a MySQL database and a few simple PHP scripts be more than enough to get the data you need?

 

[paul]

You could write a script pretty easily. I've done something to track affiliate links, basically I include a file that counts the call of the file, and use the php header to redirect the visitor. If you wanted to check something more closely you could use a database to see what customers click and read things.

 

[dwatson]

Cormac have you looked at Newsweaver or IMN Inc (in the US)? Their email marketing has superb, reliable tracking - phpmail etc get blocked by the majority of the major filters.

Newsweaver are excellent in tracking clicks. I use this & follow up with statcounter.com to monitor activity outside the newsletter..

 

[gav240z]

Howdi,
Is there any way to track clicks from a html newsletter using something like google analytics? Can code such as - onclick="javascript:urchinTracker('logo');" - be added to URLS within the newsletter?

I know you can't directly add JS to newsletters but can a system be hacked together to cater for click tracking (for free)?

Use extra parameters in your URL:

utmsource=
utmmedium=

EG:

example. com/?utm_source=My_Email_Source&utm_medium=Email&utm_campaign=2008_04_April_Special

Tracking Clicks in Emails and Web Pages Using Google Analytics

 

[gav240z]

MIght help also

Email Insider Blog Archive Tracking Email Campaigns Using Google Analytics

Hope that helps.

I don't use Google Analytics at work, unfortunately I use another analytics package, which is slightly different in the way you set it up.

Let me know if you have trouble. Would be happy to help.

Problem with Analytics is you don't get live data, so you have to wait a day to test and see if its working .

 

[mneylon]

Problem with Analytics is you don't get live data, so you have to wait a day to test and see if its working .

Which is why I use Group Metrics